New international trends to take tourism to the next level

Hosted by the Secretariat of Tourism of the State of Queretaro, international tourism experts from the ‘Tourism and Society Think Tank’ met on April 27 at the Santiago de Querétaro Congress Center (Mexico) to discuss new challenges, opportunities, trends and their social impact on destinations, under the slogan “New international trends to take tourism to the next level”.

José Antonio Vidal (founder and CEO of the Global and Spanish Organizations of Wine tourism and Agri Tourism), began his speech by clarifying “basic concepts with the aim of speaking the same ‘winetourism’ language, indicating what is not Wine tourism -only visiting wineries-, and what it is: Wine tourism is Agri tourism in wine regions, knowing the resources present in wine destinations. In fact, Wine Tourism is the driving force behind Agri tourism”.

The president of GWTO continued his speech by pointing out that “Wine tourism is Tourism (it is neither oenology nor viticulture), stressing the importance that both winery entrepreneurs (investing in professionals in the tourism sector) and public administrations must understand it in this way, and that they must also focus on the types of events they sponsor when it comes to promoting Wine tourism (we are Tourism): our events -congresses, exhibitions, etc.- are events of, by and for wine tourism (we are Tourism), are events of, by and for the tourism sector, and not for the wine industry sector (which we will obviously also support, contributing our collaboration in them)”.

“Professionalization through GWTO Academy, Promotion with GWTO MICE and Marketing through the GWTO The Collection marketplace, strategic axes for Next Level Wine Tourism,” concluded Vidal.

The Forum was also attended by Óscar Rueda (Director of the Executive Presidency of the CAF Development Bank for Latin America), Amora Carbajal (executive president of PromPeru), Maximiliano Mauvecín (secretary general of the South American Tourism Federation), José Carlos de Santiago (president and founder of the Excelencias Group), Juan Francisco Maqueda (founder of the integrated marketing agency LatamOne), Inmaculada Benito (director of the Tourism, Culture and Sports Department of the Spanish Confederation of Business Organizations), Antonio Roldán (professor at the University of Applied Sciences in Dresden –Germany- and International Tourism Advisor), José Ramón Bauzá (member of the European Parliament; spokesman for Renew Europe in the Committee on Transport and Tourism of the European Parliament), and Mohamed Taleb (United Nations expert on Tourism and Territorial Development).

The events were coordinated by Antonio Santos (Director of the Global Shopping Tourism Network), and by José R. Méndez (Executive Director of Patronato Rimac, Perú).

The day ended with the launching of the Querétaro Wine Cluster, in which José Antonio Vidal intervened, together with the Governor and the Secretary of Tourism of the State of Querétaro -Mauricio Kuri and Mariela Morán-, celebrating that “Querétaro’s associationism is an example of how to do things well in terms of coopetitiveness, solidly cementing the bases of its strategic sectors. In this sense, from GWTO we empower the National Wine Tourism Associations, being key in the World Wine Tourism Council”.

The Global Wine Tourism Organization (GWTO) is the network of agri-tourism entrepreneurship and knowledge, made up of private companies located in wine-growing environments, as well as public and academic entities (World Wine Tourism Council), with the objective of contributing to the socio-economic development of destinations and their residents, in accordance with value proposals aligned with the United Nations.

GWTO invited to the 1st Wine Tourism National Conference of Argentina

The president of GWTO, José Antonio Vidal, joined the celebration of the Argentine Wine Day as a national drink, congratulating the Ministry of Tourism of the Nation and that of San Juan, for the organization of the 1st National Wine Tourism Conference, to whose authorities he extended his greetings -the Minister of Tourism Matías Lammens, Yanina Martínez, Ricardo Sosa and Pablo Sismanian, with whom he met at Fitur 2020 (Madrid)-, as well as to his colleagues in the GWTO team, who also had outstanding interventions during the days:

  • Pablo Singerman, Vice President of GWTO for the Americas and as Director of GWTO’s World Economic Monitor for Wine Tourism,
  • Javier Espina and Rodrigo Lemos, GWTO Ambassadors for Argentina
  • Romanella Paggi, National Director, and
  • Oscar Bustos, developer of the GWTO Guarantee Certificate for Wine Tourism Experiences project.

A ‘National Wine Tourism Conference’, Vidal pointed out, “which from GWTO we consider necessary to design the master lines of the strategy for our sector in the new post-Covid era, and appropriate due to the circumstances, that the 1st winery GWTO Member in the world has been ‘Finca María del Pilar‘, in Santiago del Estero, and the 1st Winery Corporation GWTO Full Member in the world has also been the Argentine ‘COVIAR‘”.

Participating institutional authorities:

Ministry of Tourism and Sports of the Nation:

  • Yanina Martínez, Secretary of Tourism Promotion
  • Sergio Castro, National Director of Planning and Development
  • Hernán Roitman, National Director of Tourism Quality
  • Ricardo Sosa, Executive Secretary of the National Institute for Tourism Promotion
  • Pablo Sismanian, Director of Tourism Products of the National Institute for Tourism Promotion

Provincial Ministries of Tourism:

  • Claudia Grynszpan, Minister of Tourism and Culture of San Juan
    • Martina Canales, Director of Tourism Products of the Ministry of Tourism and Culture of San Juan
  • Mario Peña, Minister of Tourism and Sports of Salta
  • Germán Bakker, Undersecretary of Tourism of the Ministry of Tourism of Neuquén
  • Sandra Nazar, Provincial Director of Tourism of the Ministry of Culture and Tourism of Jujuy

Federal Tourism Council:

  • Claudia Grynszpan, President
  • Javier Espina, Director

Argentine Wine Corporation (COVIAR):

  • Pablo Asens, Vice President

About GWTO
A Global wine, agri and gastro Tourism Business and Knowledge Network, comprising the whole agritourism value chain located in wine destinations -related to ‘wine’ in its broader sense-, the public sector and the academic by GWTO Academy. GWTO has been created to enhance the social-economic development of wine tourism destinations and its residents through strategic value propositions, as part of an inclusive and supportive governance framework, based on the United Nations 2030 Agenda for Sustainable Development Goals.

More information:
[email protected]
www.gwto.org
Follow us on Twitter: @gwto_omet  @gwto_academy @gwto_latam 
And on Instagram: @gwto_latam

GWTO presented at TTG Fair in Rimini (Italy) its wine tourism new vision post Covid

The Global Wine Tourism Organization (GWTO) filled the capacity of the LifeStyle Arena at the Rimini TTG Fair, before an audience made up of professionals from the wine and olive sector, consultants, start-ups, professors and students.

José Antonio Vidal, president CEO: Few entrepreneurial activities have the growth prospects of a sector as broad and transversal as wine tourism.

The mission consists of rethinking activities related to wine tourism, strengthening territories and involving all actors in the value chain, taking into account inclusion, accessibility and sustainability as its three main axes, aligned with the Sustainable Development Goals of the United Nations 2030 Agenda.

The key to definitive success is in Knowledge Management and in the Wine Tourism Guide, as the visible head of the good work of the entire organization.

GWTO is made up of its Members -with its committees made up of more than 30 authorities that work on Marketing strategy-, and the Academy, which works in research and training, organized in a team of Fellows -rectors, PhDs, professors and coordinators of Master’s degrees from the most prestigious universities and business schools, specialists in eno, agro and gastro tourism.

The co-creation of training programs with academic institutions, the presence as exhibitors at the main tourism, wine and gastronomy fairs, the organization of meetings with the main stakeholders (GWTOtalks), the organization of congresses and forums, the creation of the Economic Monitor of wine tourism -which will analyze the evolution of markets, international trends, forecasts and economic impact-, and the Market Place of world wine tourism, accredited by the GWTO Quality Mark, whose focus will be on customer satisfaction, are just some of the value propositions.

5 Key words
#coopetivity, #sustainability, #inclusion, #training, #communication

Paola Puzzovio, Director for Italy: “What can we do for Italian wine tourism thanks through GWTO? What are we missing? We will have a global network of knowledge. A global coordination that will help us to develop and strengthen networks at an international level”.

Concetta D’Emma, Director of Social Networks, spoke about inclusive experiences also at the food level with the new figure of the Glocal Storyteller: “How can we narrate the territory in social networks in an ethical, coherent and concrete way, taking into account sustainability (environmental, economic, social) and inclusion and accessibility policies? And how can we engage our guests and travelers in line with our mission?”.

José Antonio Vidal concluded saying that “it is important that companies and the sector in general Think Big. We are in the right business. The future is bright for all who understand that sustainable wine tourism is a business opportunity. And that is why coo-petitiveness is essential: we must not see others as competitors, given that all the actors in the supply chain coexist in a territory”.

About GWTO
A Global wine, agri and gastro Tourism Business and Knowledge Network, comprising the whole agritourism value chain located in wine destinations -related to ‘wine’ in its broader sense-, the public sector and the academic by GWTO Academy. GWTO has been created to enhance the social-economic development of wine tourism destinations and its residents through strategic value propositions, as part of an inclusive and supportive governance framework, based on the United Nations 2030 Agenda for Sustainable Development Goals.

More information:
[email protected]
www.gwto.org
Follow us on Twitter: @gwto_omet  @gwto_academy

GWTO invited to the International Wine Culture and Tourism Festival in China

On 26 September, the launch ceremony of the China (Ningxia) International Wine Culture and Tourism Festival, with the theme of “Meet Ningxia Chuan – Taste Helan Mountain”, was held in He Dong Wine Town, Shizuishan City, Ningxia. The conference aims to provide the biggest stage, the best booth and the best platform for the exchange and cooperation of the wine culture and tourism sector at home and abroad. 

Representatives of the Global Wine Tourism Organization (GWTO) in China, relevant ministries and commissions, provincial and regional cultural and tourism departments, experts from the wine, culture and tourism industries at home and abroad, and representatives of private companies witnessed the awards ceremony of Ningxia as a “global wine tourism destination”.

General Secretary Xi Jinping pointed out during his visit to Ningxia that the Ningxia wine industry is a microcosm of the development of China’s wine industry and it will be a world beater. Ningxia has a long history of grape growing and is renowned for its wine. The eastern foothills of the Helan Mountains are recognised as a prime wine grape production zone, with sufficient light, little precipitation, large temperature differences and low humidity, and the excellent terroir and climate have created the unique qualities of Ningxia wine, including sweetness and balance, rich aroma and a long aftertaste. 

In his speech, Lai Jiao said that the Party Committee and the government of the autonomous region have implemented the new development concept and included both wine and cultural tourism in the nine key industries of the autonomous region, as an important grasp of the initiative to integrate into the new development pattern, focusing on promoting the integrated high-quality development of wine and cultural tourism and accelerating the construction of wine tourism destinations. Relying on cultural and tourism resources, we will cultivate a new connotation of wine culture, tell the story of wine, disseminate the terroir culture of the region, “shape” and “give soul” to wine, so that wine will not only have a single look but many aspects that go beyond the wine. 

GWTO Founder President and CEO, José Antonio Vidal stated, “Innovation is the bridge to the future of Wine Tourism and the challenge is to achieve joint action from all the wine tourism stakeholders who share the goal of world leadership in this important sector as wine tourism is. For the Province of Ningxia, the objective should be promoting the international recognition of Ningxia Brand as a world-class wine tourism destination, by positioning Ningxia wine-agri-tourism destinations in global markets, through their presence in all the events (domestic and international) organized by GWTO or in which GWTO participates. In this sense I extend a formal invitation to Ningxia to participate in the GWTOtalks to discuss “hot topics” on wine tourism, matching governments and private sector. Recently, the Minister of Tourism and Sports of Argentina, the Director General of Tourism Policy of Greece, the President of Tourism of Portugal and the Vice-minister of Tourism of Uruguay participated in different sessions and we had great outcomes”.

GWTO Senior Advisor Carlos Vogeler said in his online speech that the Global Wine Tourism Organization highly recommended Ningxia as a quality wine tourism destination and that Ningxia’s initiatives to promote the integration of the cultural and tourism industries have contributed to the wine industry becoming an important pillar in attracting tourists, contributing to the development of wine tourism and making China one of the most attractive upcoming destinations for wine travel experiences in the international market.

During the China (Ningxia) International Wine Culture and Tourism Festival, a series of cultural and tourism events were held, including the Wine Tourism Destination Industry Integration Development Forum, the Winery Leisure Tourism Promotion Conference, the promotion of wine culture and tourism resources in the eastern Helan Mountains.

ABOUT GWTO

Global network of entrepreneurship and knowledge, made up of entities from the entire agritourism value chain (public, private located in wine destinations and academic sectors), understanding the term ‘wine’ in its broadest sense, with the aim of contributing to social development -economic of the destinations and their residents, in accordance with value proposals demanded by their associates and aligned with the Global Code of Ethics for Tourism and with the Sustainable Development Goals of the 2030 Agenda, both from the United Nations.

More information: [email protected]

Follow us on Twitter: @gwto_omet  @gwto_academy

GWTO invited by Russian authorities

The president CEO of the Global Wine Tourism Organization (GWTO) José Antonio Vidal, got Russia despite all the difficulties of traveling during the pandemic. The main purpose of his visit was to hold meetings with representatives of the russian public, private and academic sectors.

Mr. Vidal’s trip started in the city of Perm (Ural region), where he participated in the Russian Culinary and Services Olympiad «Legend». Chefs from all over Russia, including regions with great potential for the development of wine tourism, took part in the Culinary Olympiad.

The opening ceremony was attended by Governor of Perm Krai, Dmitry Makhonin, the president of the National Culinary Association of Russia, Victor Belyaev, and Leonid Gelibterman, GWTO Director for Central EurAsia region and president of the russian International Center of Wine and Gastronomy. In the opening ceremony, José Antonio Vidal said: “On behalf of the GWTO I congratulate all participants and organizers of the Olympiad and wish success to the National Culinary Association of Russia. I bring you also greetings and best wishes from Rafael Ansón, Honorary President of the GWTO and President of Honor of the International Academy of Gastronomy”.

Together with Yulia Vetoshkina, Minister of Tourism and Youth Policy of the Perm Krai, and Yulia Rybakova, Adviser to the Head of the Russian Federal Agency for Tourism (Rostourism), José Antonio Vidal took part in the panel discussion ‘Development of gastronomic tourism in Russia’, moderated by Leonid Gelibterman, in which Mr. Vidal stressed that “wine tourism -matching with gastronomy proposals- is the real motor for agritourism destinations”, offering GWTO support for its socio-economic development.

José Antonio Vidal gave as well a master class about wine tourism for professors and students of the Higher School of Economics, one of the leading universities in Russia with campus in Perm, Moscow and Saint Petersburg.

GWTO president had a useful and important meeting with the Minister of Tourism and Youth Policy of the Perm Krai, Yulia Vetoshkina, who appreciated the potential of cooperation with the GWTO for the development of agritourism in the Perm Region, planning to include in the next meeting the Ministers of Culture and Agriculture, as well as the academic sector of Perm. As a joke -but, as we know, every joke has its share of truth-, Ms. Vetoshkina suggested opening a GWTO office in Perm.

In Moscow, José Antonio Vidal held four important negotiations with the main national stakeholders.

The president of the Union of Winegrowers and Winemakers of Russia, Leonid Popovich, who said: “We discussed the benefits of GWTO membership for producers who are members of the Union of Winegrowers and Winemakers of Russia”. Mr. Popovich described the possibilities of cooperation as fantastic: “We also discussed the prospects of cooperation between the GWTO Academy and Russian universities because the Union of Winegrowers and Winemakers is interested in increasing the professional level of the industry participants”. 

From the Government of the Russian Federation, the Adviser to the Head of the Russian Federal Agency for Tourism (Rostourism), Yulia Rybakova, will organize meetings among GWTO with the Ministers of Tourism of the Russian wine regions.

From the academic side, the Rector of the Moscow State University of Tourism and Sports, Masyagina Natalia Vasilievna, has also shown her interest in the educational field of the GWTO Academy.

Finally, José Antonio Vidal held a meeting with the Director of Simple Wine Travel Agency, Natalia Zhestkova, the main outcoming wine tourism touroperator in Russia.

About GWTO
A Global wine, agri and gastro Tourism Business and Knowledge Network, comprising the whole agritourism value chain located in wine destinations -related to ‘wine’ in its broader sense-, the public sector and the academic by GWTO Academy. GWTO has been created to enhance the social-economic development of wine tourism destinations and its residents through strategic value propositions, as part of an inclusive and supportive governance framework, based on the United Nations 2030 Agenda for Sustainable Development Goals.

More info:
Julia Smirnova
[email protected]

The Georgian EnoTourism Association (GETA) and Caucasus Int’l University join GWTO

With many centuries of experience in the field of winemaking, Georgia considers wine tourism as a source of revitalization.

To advance and move forward into a management and development stage, the Georgian EnoTourism Association (Geta) and its associate, the Caucasus International University (CIU), have formalized their membership to the Global Wine Tourism Organization (GWTO).

“Working together with GWTO is a great opportunity to promote the development of wine tourism in Georgia, actively contribute to the success of family wineries and their products, increase educational activities and, most importantly, to carry Georgia’s name as one of the best destinations for wine tourism in the international arena”, says the founder and member of the Geta Board of Directors, Kety Gorgiladze.

On August 5, the Rector of CIU, Kakhaber Kordzaia, and the founder of Geta, Keti Gorgiladze, held a meeting with the President of GWTO José Antonio Vidal, and the Senior Advisor, Carlos Vogeler, during which various areas of cooperation with GWTO and with the GWTO Academy were discussed.

Geta and GWTO thank the Ambassador of Georgia in Spain, H.E. Mr. Ilia Giorgadze for his collaboration, as well as the gastronomic writer and editor Federico Oldenburg, for his mediation.

GWTO invited by Tourism of Greece at the Wine Tourism Conference in Santorini

The Global Wine Tourism Organization (GWTO) was present at the Wine Tourism Conference: Strategies and prospects in the post-Covid era, which was held in Santorini, at the Santo Wines congress center.
Its president, José Antonio Vidal, gave the Keynote Speech, after the official inauguration by the Vice Minister of Tourism Sofia Zacharaki.

International Tourism in Greece accounts for over seven million annual tourists (before the pandemic), 20% of GDP and 25 % of employment. The country opened borders to health qualified international tourists on May 14th.

In the presentation of the campaign All you want is Greece, Minister Theocharis declared: “It is our responsibility to recover tourism as soon as possible and in a sustainable manner” to ensure the promotion of alternative Tourism “through the creation of products which attract outbound markets and collaborating with private sector associations to promote and improve the country brand”. This should be a collective effort of all the stakeholders of the tourism sector in Greece.

“Having Santorini as the starting point of two-day event devoted to wine tourism, the Ministry of Tourism launches a journey for the promotion of wine tourism throughout Greece”, said the Deputy Minister of Tourism Sofia Zacharaki and responsible for the organization of this event.

“Wine Tourism is a priority in the agenda of the Ministry of Tourism of Greece, as shown in our participation in the open days initiatives of the wineries” declared Panagiota Dionysopoulou, Director General of Tourism Policy, during her intervention in the GWTO talks session, together with the Minister of Tourism of Argentina, Matías Lammens.

The Greek Ministry of Tourism and the Greek National Tourist Organization (GNTO) were jointly awarded the “World’s Leading Tourist Board” by World Travel Awards (WTA) in 2020, recognising the “hard work and methodical efforts, the care for health and safety carried out to millions of tourists who were hosted in Greece.”

About GWTO
A Global Wine Tourist Business and Knowledge Network -related to wine in its broader sense-, comprising the whole agritourist value chain (from public, private resources located in wine destinations,  and academic sectors),  to contribute to the social-economic development of wine tourism destinations, as part of an inclusive and supportive governance framework based on the United Nations 2030 Agenda for Sustainable Development Goals.

More info at:
[email protected]

The Global Wine Tourism Organization is presented in Puglia (Italy)

The first experience in Puglia for José Antonio Vidal (OMET President), where he had the opportunity to participate in a journey along almost the entire region to discover some excellent food and wine experiences having the opportunity to know its history, culture, tradition and simplicity of the genuine products of this land of the sun, taking an active part in all activities: picked tomatoes, strawberries and zucchini in a farm in Manduria run by a typical apulian family; visited the olive oil mills (frontoi) typical of Gallipoli area; has tasted the wines of the best wineries that produce Primitivo and Negramaro inside some exclusive Masserie, only to name a few. And to get even more into connection with the locals, José Antonio participated in a lab-cooking class to create the famous orecchiette, one of the symbolic products of the region.

During the live event at Oasi Quattro Colonne (Santa Maria al Bagno, Lecce) -the first in attendance after almost two years!-,  José Antonio presented GWTO to Puglia, the Global Wine Tourism Organization, in order to give its support to all companies and local actors who want to enter into a new vision of Wine Tourism: “Smart tourist destinations cannot exist without taking account of the sustainability and inclusiveness, not only as distinctive factors, but also as fundamental principles of the company’s philosophy and daily practice.  Now the capital relational takes on value over any other capital, ways of relating and uniting to be successful:  working together within the industry to strengthen quality and support the sale of local and fresh products and season to reactivate consumption and economy, supporting the entrepreneurial fabric “closer”, said the GWTO president.

In addition to interactive workshops and show cookings that have delighted all guests, high-level speakers have followed each other in the thematic panels.

About GWTO
A Global Wine Tourist Business and Knowledge Network -related to wine in its broader sense-, comprising the whole agritourist value chain (from public, private resources located in wine destinations, and academic sectors),  to contribute to the social-economic development of wine tourism destinations, as part of an inclusive and supportive governance framework based on the United Nations 2030 Agenda for Sustainable Development Goals.

More information: [email protected]

Global Wine Tourism Organization launches GWTOtalks

Designed to bring the global Wine Tourism community together, the platform will host a roundtable with the President of Turismo de Portugal and the Deputy Minister of Turismo de Uruguay on the 5th of May

The Global Wine Tourism Organization (GWTO) has launched the GWTOtalks, a series of webinars designed to connect the most relevant stakeholders of the Wine and Gastronomic Tourism industry worldwide. The platform’s next event scheduled next week is bringing Portugal and Uruguay to the table.

Following the launch of the GWTO last November 5th, the organization created an open platform to support its industry. This was the obvious next step for the international knowledge and entrepreneurism network, whose aim is to contribute to the socio-economic development of wine tourism destinations.

Under its inclusive, supportive and sustainable governance framework (aligned with the United Nations 2030 Agenda for Sustainable Development Goals), the GWTO will use these talks to enhance collaboration among its members, encouraging them to compete through coopetitiveness: sharing knowledge, common challenges, and solutions to help all parties prosper, both locally and globally.

Bringing together entities from different parts of the globe, the GWTOtalks will initiate conversations on hot topics of common interest with experts from public bodies, academic institutions, and businesses worldwide while promoting their products, services and training programmes. The first webinar, which took place last November 30th, featured the Minister of Tourism and Sports of Argentina, Matías Lammens, and the Director General of Tourism Policy of Greece, Panagiota Dionysopoulou as guest speakers.

The second instalment of the talks, “Connecting Governments: Uruguay & Portugal”, will take place on Wednesday, May 5th at 16h00 CET, with guest speakers Luís Araújo, President of Turismo de Portugal, and Remo Monzeglio, Deputy-Minister of Turismo de Uruguay.

Alexandra Stilwell. Communication Director