Being the GWTO’s main objectives to promote the socio-economic development of wine destinations and positioning their brands in global markets, the 1st GWTO Global Summit of Responsible Enotourism was presented at the FIEXPO LATAM in Panama City.
Promoted by GWTO, with the support of the Ministry of Tourism of Uruguay and Maldonado Municipality, and coordinated by Grupo Elis Events, the summit will take place in Punta del Este (Uruguay) between 18th and 20th of March 2024.
The event was attended by the President of GWTO José Antonio Vidal, the Director of GWTO MICE and GWTO Senior Advisor for Uruguay Arnaldo Nardone, the Director of Grupo Elis Events Lourdes Alanis and the Director of the Enjoy Hotel, venue of the Summit, Javier Azcurra.
The first official presentation of the Summit was in FITUR (Madrid), by GWTO’s President José Antonio Vidal, the Minister of Tourism of Uruguay Tabaré Viera, the Honorary President of GWTO Rafael Ansón and the GWTO’s Vice President for Latin-America Pablo Singerman.
The Summit was also presented by its President in May at the 1st Forum of International Wine Tourism Trends in Krasnodar (Russia), and last week at the 13th International Wine Exhibition in Yantai (China).
GWTO Academy and GWTO MICE have chosen the topicof Responsible Wine Tourism (one of the focuses of the GWTO International Wine Tourism Quality Certification), oriented on the responsible good practices: from the event organization itself to the success cases, both destinations and establishments. This focus will be reflected in the exhibitors themselves, in the B2B business area and in the academic congress, with the participation of top international speakers.
This 1st GWTO Summit, which will have rotational nature among its venues, is part of the planning of GWTO MICE area as part of a whole range of events that are available to wine tourism destinations in different formats.
GWTO and its Academy make up the Global Entrepreneurship and Knowledge Network of Wine Tourism integrated by public bodies, associations and establishments located in wine destinations, and academic institutions.
GWTO objective is to promote the socio-economic development of wine culture destinations, through value proposals in the academic, business and public spheres, in order to create and promote the respective wine tourism Destination-Country Brands to position them in global markets, through training programs from GWTO Academy, promotion with GWTO MICE, marketing through GWTO Marketplace ‘www.EnoWineClub.com’ and the GWTO International Wine Tourism Quality Certification of destinations and establishments focused on the satisfaction of the customer’s experience.
