About GWTO Academy

To know and enjoy about Gastro&Wine regions' cultural and natural heritages.

GWTO Academy, with its own structure and management, is the operative unit into the GWTO chart which goal is to provide the other GWTO’s operational areas and the gastro tourism sector, comprehensive tools and professionalization through research and training programs.

GWTO Academy Definition

Operational Unit of Gastro&Eno Tourism Knowledge Management, a reference for GWTO’s decision making.

Vision

Co-creation of an inclusive and responsible Governance model in matters of universal respect, social justice, health and education.

Objective

Professionalization through training actions co-created with the academic institutions GWTO’s partners.

MANIFESTO: Declaration on the future of enotourism

Members of international tourism administrations, regional and national organizations, the private sector and stakeholders, groups of related interest in civil society, as well as experts and entrepreneurs in enotourism, met in Madrid on January 18th 2018, on the occasion of the International Conference on the Future of Gastro&Eno Tourism organized by the Spanish EnoTourism Institute, held in the framework of the FITUR International Tourism Trade Fair.

Recalling that: 

  1. Gastro&Eno Tourism can achieve a strategic dimensionas a knowledge and culture experience, and as an approach to values deeply rooted in the history and evolution of communities.
  1. Gastro&Eno Tourism provides an opportunity for the inclusive and responsible developmentof regional assets in heritage both in the cultural, social and environmental fields: Gastro&Eno Tourism can contribute to universal respect, to the revision of socioeconomic inequities, to a quality education, to gender and social equality, to a decent employment, to the economic growth, to a responsible consumption and production, to climate and ecosystems care, and to partnerships.
  1. GWTO considers Knowledge Management as a key instrument in every process of strategic positioning and decision making. 
  1. Research, training and innovation in Gastro&Eno Tourism are three strategic axes of GWTO Academy.
  1. Tourist destinations have an enormous importance as a strategic framework in which all tourist and enoTourist activity is framed.

Destination Management Organizations (DMOs) are the main entities for action in Gastro&Eno Tourism, as a strategic framework within which all tourist and enotourist activities are involved: Strategic positioning tasks, carrying out promotion, quality management, ensuring the responsibility of the natural, cultural and economic environment, knowledge management and the coordination among players should be mainly developed within the destination scope and at administrative levels.

  1. Gastro&Eno Tourism should be viewed as a separate business unit from that of the wine production sector, possessing autonomy in its design and development and able to substantiate its own profit. Enotourism is a Tourism activity with the particularity of being based on the motivation to embrace wine destinations, committed in cultural tourism.

Calls for: 

  1. The creation of synergies in Gastro&Eno Tourism policy. All the links of the value chain should be included, while integrating the efforts of all agents concerned.
  1. The implementation of actions in Knowledge Management to promote: (i)  research and analysis; (ii) dissemination of knowledge through education programs and high quality training; and (iii) application of knowledge by creating regulatory frameworks and standards (voluntary or compulsory) and innovation as a dynamic, cross-applicable element.
  1. To the construction of a Gastro&Eno Tourism governance that advocates the coopetitiveness of the sector (cooperation and competition in an optimal combination).
  1. A commitment to the design, development and implementation of Gastro&Eno Tourism experiences that follow innovative guidelines and contribute to the creation of a competitive and quality enoTourism offer that supports the strategic positioning of enoTourism brands in local and global markets.
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