President’s Letter

José Antonio Vidal
Founder President & CEO

Since March 2020 tourism/wine&eno tourism industry was forced to look for alternatives to make a big challenges on business organization.

This means that our sector is still facing a particularly Volatile, Uncertain, Complex and Ambiguous scenario. An environment of transformative crisis, of fragmented globality, that we must know how to turn into an opportunity for change.

From the perspective of winery owners and DMOs, visitors to wine destinations have become an increasingly important revenue stream.

In fact, few business activities have the growth prospects that this sector has.

There is a need and an opportunity to redefine a new wine tourism paradigm: businesses have to redefine Strategic Plans focusing upon inclusive and sustainable approaches for the citizens, while governments are cooperating more than ever with public-private/public-public/private-private initiatives, taking into consideration the value of wine tourism’s role within the broader context of tourism development: Wine tourism is an important component of national global tourism for many wine-producing countries.

This New Era for wine tourism will focus on adapting to a changing demand, considering market characteristics, size and segments, and the role to be played within the context of tourism development and networks. This requires constant investigation and monitoring to adapt the supply to the evolution of the demand.

The key and basis to success is in coordinate two global networking hubs: Business and Knowledge, made up by the public, private and academic sectors.

We are in the perfect business. The future is bright for all who understand that wine tourism is a sustainable business opportunity.

In critical moments, the riskiest proposals are put on the table. The public and private sectors, and the most prestigious academic authorities have evaluated GWTO not only as necessary but also timely.

GWTO: Thinking BIG

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