Wine-producing hills and vineyards in warm evening light

GWTO | OMET

Global Wine
Tourism Organization

The Global Wine Tourism Organization promotes responsible wine tourism through global summits, academies and the GWTO Biosphere certificate.

GWTO | OMET Global Wine Tourism OrganizationDiscover GWTO

The Concept

Wine tourism in wine-producing regions

Piedmont vineyards in autumn with a hilltop castle
Wine tourism in wine-producing regions

Global Wine Tourism Organization

The global home
of responsible enotourism.

GWTO — together with GWTO Academy — is a worldwide network where entities and independent professionals from the public, private and academic sectors work toward a single shared goal: advancing responsible, sustainable and satisfying wine tourism in every producing region.

Meet the network

The Framework

Responsible · Sustainable · Satisfying

Responsible

Responsible with the natural environment that wine landscapes depend on — soil, water, biodiversity and heritage.

Sustainable

Sustainable over time — economically viable for growers, villages and regional operators, not just a seasonal trend.

Satisfying

Satisfying for both visitors and local residents — experiences that welcome guests without hollowing out the community.

The Members Network

The international wine-tourism ecosystem

Mission & Objective

A shared purpose for wine-producing regions

Mission

Socio-economic development
of wine-producing regions.

Objective

Wine regions, transitioned
into responsible destinations.

Visitors cycling along a path between vineyard rows in evening light
Responsible wine tourism

Wine regions.
Responsible destinations.

Explore our five pillars

The Strategic Plan

Five lines of action in responsible wine tourism

GWTO Academies

Education

GWTO Global Summits

Global promotion

Global promotion

The GWTO Global Summits. Responsible EnoTourism.

Next summit

4th GWTO
Global Summit

Responsible EnoTourism

Dates
April 14–17, 2027
Host destination
Querétaro, México
View the poster
4th GWTO Global Summit — Responsible EnoTourism, April 14–17, 2027, Querétaro, México

Global promotion

1st GWTO Global Summit

2024, Punta del Este (Maldonado, Uruguay)

Global promotion

2nd GWTO Global Summit

2025, Yantai (Shandong, China)

Global promotion

3rd GWTO Global Summit

2026, Beja (Baixo Alentejo, Portugal)

Awards

International recognitions

Sales

Straight-to-Market

Sales

EnoTourismClub. From local experiences to a global audience.

The Home of EnoTourism sign

Urban enotourism

The Home of EnoTourism

GWTO Global Economic Monitor

Market intelligence

Our destination partners

The international network