The 13th Yantai International Wine Conference and Exposition kicked off in the coastal city of Yantai, Shandong province

Measuring 21,000 sqm, this year’s event highlights Yantai’s role as the only “International Grape and Wine City” in Asia, and aims to promote the integrated development of the city’s wine and wine tourism industries.

Jose Antonio Vidal, founder president of the Global Wine Tourism Organization (GWTO) has been warmly hosted by the Ministry of Commerce of China, the Shandong region and Yantai authorities, and by the board of the Yantai Wine and Vine Bureau. For the private sector side he attended meetings with the main wineries’ (Châteaux) owners and general managers.


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Mr. Vidal participated as speaker at the opening ceremony of the expo and delivered the Key-note speech: Yantai Wine Tourism at the Next Level.

He said that China and Yantai have over the past three years (2020-2021-2022) made efforts to be able to take advantage of the opportunity to promote the innovative development of the wine industry focused on tourism, with even more energy and more quality. More quality in the personal attitude that is reflected in the courage and entrepreneurial drive.

Three years that have made it possible for Yantai and GWTO to twin for a hopeful wine tourism future focused on solid fundaments to create and positioning the Yantai Wine Tourism Destination Brand on the world wine tourism map.

GWTO president spoke highly of Yantai’s efforts in deepening cooperation with GWTO to accelerate the integrated development of the local culture and wine tourism sector, through the International GWTO Quality Certified of the Yantai Wine Tourism Destination, organizing events to position the brand, participation in GWTO international events, to promote and commercialize the wine tourism activities into de marketplace and the professionalization through training programs by GWTO Academy.

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