ruta iberica enoturismo

Iberian Enotourism Route / Ruta Ibérica del Enoturismo

ENG / ESP Press Release. 
Santarém (Portugal).

The Iberian Peninsula, cradle of the Eno and Gastronomy Tourism between the Old and the New World.

The initiative arises from the Global Wine Tourism Organization GWTO as a facilitator of building international bridges in favour of positioning destinations and initiatives of high scope in the markets. Iberian Enotourism Route has the support of the Ibero-American Academy of Gastronomy AIBG for its projection in the New World, of the Spanish-Portuguese Chamber of Commerce for the coordination between companies, and of the world enotourism booking platform EnoWineClub EWC for marketing the experiences.

“AIBG always had a special interest in highlighting the contribution of the Iberian Peninsula in everything related to wine as a fundamental food to complete the gastronomic offer of Ibero-America. There is nothing better than tourism among the rivers and landscapes of both countries to enjoy their gastronomic cultural essence,” said Rafael Ansón, Founding President of AIBG and Founding Honorary President of the International Academy of Gastronomy.

“The project is a clear example of the twinning between two countries through their Spanish (AEE) and the Portuguese (APENO) EnoTourism Associations. Two countries united to boost and emphasize the great richness of their cultural heritage, their history, their art and their wine and gastronomy tradition”, said José Antonio Vidal, Founder President CEO of the Spanish Enotourism Association (AEE) and Global Wine Tourism Organization (GWTO).

“Entrepreneurs and public sector actors are required to be supportive among ourselves and with the community, collaborating with actions that contribute both to the socio-economical development of the destinations and their residents as well as to the consumers satisfaction”, stated the president.

The tourism product will be designed by an international team of Spanish-Portuguese tour operators to be promoted and commercialized in global markets.

“The entire Spanish-Portuguese border (La Raya-A Raia), with its 17 provinces from the stuary of the Miño-Minho River down to that of the Guadiana River, features the tourism resources necessary for the creation of quality offerings around the ‘Longest EnoTourism Route between two countries within the European Union’ with more than 1.215 kms,” concluded Vidal.

Ruta Ibérica del Enoturismo

La Península Ibérica, cuna del turismo eno-gastronómico entre el Viejo y el Nuevo Mundo

Nota de Prensa
Santarém (Portugal)

La iniciativa surge de la Organización Mundial del Enoturismo OMET como facilitadora de puentes internacionales a favor de posicionar en los mercados destinos e iniciativas de alto alcance.La Ruta Ibérica cuenta con los apoyos de la Academia Iberoamericana de Gastronomía AIBG para su proyección en el Nuevo Mundo, de la Cámara de Comercio Hispano-Lusa para la coordinación entre empresas, y de la plataforma de reservas del enoturismo mundial EnoWineClub EWC para la comercialización de las actividades.

“AIBG siempre ha tenido especial interés en destacar la aportación de la Península Ibérica en todo lo que se refiere al vino como alimento fundamental para completar la oferta gastronómica de Iberoamérica. Nada mejor que el turismo entre sus ríos y paisajes de ambos países para disfrutar de su esencia cultural gastronómica”, indica Rafael Ansón, Fundador Presidente de AIBG y Fundador Presidente de Honor de la Academia Internacional de Gastronomía.

“El proyecto binacional es un claro ejemplo del hermanamiento de los dos países a través de sus  Asociaciones Española (AEE) y Portuguesa (APENO) de Enoturismo. Dos países que comparten geografía y hospitalidad, y que ahora se unen para potenciar y destacar conjuntamente su gran riqueza patrimonial, Historia, Arte y eno-gastronomía”, señala José Antonio Vidal, Fundador Presidente CEO de la Asociación Española de Enoturismo (AEE) y de la Organización Mundial del EnoTurismo (OMET).

“Los empresarios y los actores del sector público estamos obligados a ser solidarios entre nosotros y con la comunidad, cooperando en acciones que aporten desarrollo socio-económico a los destinos y sus residentes, así como satisfacción a los consumidores”, afirma el presidente. 

El producto turístico será diseñado por un equipo internacional de turoperadores hispano-luso y comercializado en mercados globales.

“Toda la frontera hispano-lusa (La Raya-A Raia) con sus 17 provincias desde la desembocadura del río Miño-Minho hasta la del río Guadiana, cuenta con todos los recursos turísticos necesarios para la creación de oferta de calidad en torno a la ‘Ruta del Vino más Larga entre dos países de la Unión Europea’, con más de 1.215 kms”, constata Vidal.

[email protected]

wine tourism high summer season issue

Wine tourism in the Iberia Airlines on board magazine Summer issue (July-August)

wine tourism high summer season issue1e
wine tourism high summer season issue1

Ibero-America – the territory in which Spanish or Portuguese is spoken and which includes Spain and Portugal – is one of the world’s great gastronomic and tourist destinations, rich in native products and traditional and avant-garde recipes.

Madrid is connected to major Ibero-American destinations that serve as designated Capitals. Cases in point are Mendoza (Argentina), the Capital of Gastronomic Harmony, where wine is the protagonist; Puebla and Querétaro (Mexico), the Ibero-American Capital of Gastronomic and Encounter Cultures, respectively; and Asunción (Paraguay), the Capital of the Missions.

Rafael Ansón Oliart, President of the Ibero-American Academy of Gastronomy.

The Expert

José Antonio Vidal, President of the Global Wine Tourism Organization and Spanish Wine Tourism Organization: “The promotion and growth of gastronomic and wine tourism are intimately linked to connectivity and the means for travellers to find appropriate routes that allow them to reach their destinations in comfort”

Global Wine Tourism Organization invited to the 1st Wine Tourism National Conference of Argentina

GWTO invited to the 1st Wine Tourism National Conference of Argentina

The president of GWTO, José Antonio Vidal, joined the celebration of the Argentine Wine Day as a national drink, congratulating the Ministry of Tourism of the Nation and that of San Juan, for the organization of the 1st National Wine Tourism Conference, to whose authorities he extended his greetings -the Minister of Tourism Matías Lammens, Yanina Martínez, Ricardo Sosa and Pablo Sismanian, with whom he met at Fitur 2020 (Madrid)-, as well as to his colleagues in the GWTO team, who also had outstanding interventions during the days:

  • Pablo Singerman, Vice President of GWTO for the Americas and as Director of GWTO’s World Economic Monitor for Wine Tourism,
  • Javier Espina and Rodrigo Lemos, GWTO Ambassadors for Argentina
  • Romanella Paggi, National Director, and
  • Oscar Bustos, developer of the GWTO Guarantee Certificate for Wine Tourism Experiences project.

A ‘National Wine Tourism Conference’, Vidal pointed out, “which from GWTO we consider necessary to design the master lines of the strategy for our sector in the new post-Covid era, and appropriate due to the circumstances, that the 1st winery GWTO Member in the world has been ‘Finca María del Pilar‘, in Santiago del Estero, and the 1st Winery Corporation GWTO Full Member in the world has also been the Argentine ‘COVIAR‘”.

Participating institutional authorities:

Ministry of Tourism and Sports of the Nation:

  • Yanina Martínez, Secretary of Tourism Promotion
  • Sergio Castro, National Director of Planning and Development
  • Hernán Roitman, National Director of Tourism Quality
  • Ricardo Sosa, Executive Secretary of the National Institute for Tourism Promotion
  • Pablo Sismanian, Director of Tourism Products of the National Institute for Tourism Promotion

Provincial Ministries of Tourism:

  • Claudia Grynszpan, Minister of Tourism and Culture of San Juan
    • Martina Canales, Director of Tourism Products of the Ministry of Tourism and Culture of San Juan
  • Mario Peña, Minister of Tourism and Sports of Salta
  • Germán Bakker, Undersecretary of Tourism of the Ministry of Tourism of Neuquén
  • Sandra Nazar, Provincial Director of Tourism of the Ministry of Culture and Tourism of Jujuy

Participating institutional authorities:

Federal Tourism Council:

  • Claudia Grynszpan, President
  • Javier Espina, Director

Argentine Wine Corporation (COVIAR):

  • Pablo Asens, Vice President

About GWTO

A Global wine, agri and gastro Tourism Business and Knowledge Network, comprising the whole agritourism value chain located in wine destinations -related to ‘wine’ in its broader sense-, the public sector and the academic by GWTO Academy. GWTO has been created to enhance the social-economic development of wine tourism destinations and its residents through strategic value propositions, as part of an inclusive and supportive governance framework, based on the United Nations 2030 Agenda for Sustainable Development Goals.

More information:
[email protected]
www.gwto.org
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