route

ruta iberica enoturismo

Iberian Enotourism Route / Ruta Ibérica del Enoturismo

ENG / ESP Press Release. 
Santarém (Portugal).

The Iberian Peninsula, cradle of the Eno and Gastronomy Tourism between the Old and the New World.

The initiative arises from the Global Wine Tourism Organization GWTO as a facilitator of building international bridges in favour of positioning destinations and initiatives of high scope in the markets. Iberian Enotourism Route has the support of the Ibero-American Academy of Gastronomy AIBG for its projection in the New World, of the Spanish-Portuguese Chamber of Commerce for the coordination between companies, and of the world enotourism booking platform EnoWineClub EWC for marketing the experiences.

“AIBG always had a special interest in highlighting the contribution of the Iberian Peninsula in everything related to wine as a fundamental food to complete the gastronomic offer of Ibero-America. There is nothing better than tourism among the rivers and landscapes of both countries to enjoy their gastronomic cultural essence,” said Rafael Ansón, Founding President of AIBG and Founding Honorary President of the International Academy of Gastronomy.

“The project is a clear example of the twinning between two countries through their Spanish (AEE) and the Portuguese (APENO) EnoTourism Associations. Two countries united to boost and emphasize the great richness of their cultural heritage, their history, their art and their wine and gastronomy tradition”, said José Antonio Vidal, Founder President CEO of the Spanish Enotourism Association (AEE) and Global Wine Tourism Organization (GWTO).

“Entrepreneurs and public sector actors are required to be supportive among ourselves and with the community, collaborating with actions that contribute both to the socio-economical development of the destinations and their residents as well as to the consumers satisfaction”, stated the president.

The tourism product will be designed by an international team of Spanish-Portuguese tour operators to be promoted and commercialized in global markets.

“The entire Spanish-Portuguese border (La Raya-A Raia), with its 17 provinces from the stuary of the Miño-Minho River down to that of the Guadiana River, features the tourism resources necessary for the creation of quality offerings around the ‘Longest EnoTourism Route between two countries within the European Union’ with more than 1.215 kms,” concluded Vidal.

Ruta Ibérica del Enoturismo

La Península Ibérica, cuna del turismo eno-gastronómico entre el Viejo y el Nuevo Mundo

Nota de Prensa
Santarém (Portugal)

La iniciativa surge de la Organización Mundial del Enoturismo OMET como facilitadora de puentes internacionales a favor de posicionar en los mercados destinos e iniciativas de alto alcance.La Ruta Ibérica cuenta con los apoyos de la Academia Iberoamericana de Gastronomía AIBG para su proyección en el Nuevo Mundo, de la Cámara de Comercio Hispano-Lusa para la coordinación entre empresas, y de la plataforma de reservas del enoturismo mundial EnoWineClub EWC para la comercialización de las actividades.

“AIBG siempre ha tenido especial interés en destacar la aportación de la Península Ibérica en todo lo que se refiere al vino como alimento fundamental para completar la oferta gastronómica de Iberoamérica. Nada mejor que el turismo entre sus ríos y paisajes de ambos países para disfrutar de su esencia cultural gastronómica”, indica Rafael Ansón, Fundador Presidente de AIBG y Fundador Presidente de Honor de la Academia Internacional de Gastronomía.

“El proyecto binacional es un claro ejemplo del hermanamiento de los dos países a través de sus  Asociaciones Española (AEE) y Portuguesa (APENO) de Enoturismo. Dos países que comparten geografía y hospitalidad, y que ahora se unen para potenciar y destacar conjuntamente su gran riqueza patrimonial, Historia, Arte y eno-gastronomía”, señala José Antonio Vidal, Fundador Presidente CEO de la Asociación Española de Enoturismo (AEE) y de la Organización Mundial del EnoTurismo (OMET).

“Los empresarios y los actores del sector público estamos obligados a ser solidarios entre nosotros y con la comunidad, cooperando en acciones que aporten desarrollo socio-económico a los destinos y sus residentes, así como satisfacción a los consumidores”, afirma el presidente. 

El producto turístico será diseñado por un equipo internacional de turoperadores hispano-luso y comercializado en mercados globales.

“Toda la frontera hispano-lusa (La Raya-A Raia) con sus 17 provincias desde la desembocadura del río Miño-Minho hasta la del río Guadiana, cuenta con todos los recursos turísticos necesarios para la creación de oferta de calidad en torno a la ‘Ruta del Vino más Larga entre dos países de la Unión Europea’, con más de 1.215 kms”, constata Vidal.

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wine tourism high summer season issue

Wine tourism in the Iberia Airlines on board magazine Summer issue (July-August)

wine tourism high summer season issue1e
wine tourism high summer season issue1

Ibero-America – the territory in which Spanish or Portuguese is spoken and which includes Spain and Portugal – is one of the world’s great gastronomic and tourist destinations, rich in native products and traditional and avant-garde recipes.

Madrid is connected to major Ibero-American destinations that serve as designated Capitals. Cases in point are Mendoza (Argentina), the Capital of Gastronomic Harmony, where wine is the protagonist; Puebla and Querétaro (Mexico), the Ibero-American Capital of Gastronomic and Encounter Cultures, respectively; and Asunción (Paraguay), the Capital of the Missions.

Rafael Ansón Oliart, President of the Ibero-American Academy of Gastronomy.

The Expert

José Antonio Vidal, President of the Global Wine Tourism Organization and Spanish Wine Tourism Organization: “The promotion and growth of gastronomic and wine tourism are intimately linked to connectivity and the means for travellers to find appropriate routes that allow them to reach their destinations in comfort”

The longest route in the world: Global Wine Tourism Organization

The world’s longest wine tourist route

Wine tourism in its purest form

Argentina’s Inprotur, Chile’s Sernatur and the Global Wine Tourism Organization (GWTO) promote, support and publicize the creation of The World’s Longest Wine Tourist Route (1,300 km of wine culture), favouring the twinning between the Chilean and Argentinian Regions of Coquimbo, San Juan, La Rioja, Catamarca and Santiago del Estero.

Argentina and Chile, as wine tourism destinations, feature over 250 and 130 wineries that receive visitors, respectively.

The Tourist Route re-enacts the journey made by conquistadors and missionaries, who, after founding La Serena -the first coastal city in Chile- projected the bi-oceanic union and crossed the Andes to establish the oldest settlement in Argentina, Santiago del Estero. Subsequently, they would use the same road to introduce the first grapevine stumps, hence consolidating the base for the wine culture in both countries and in all of the Southern Cone between 1553 and 1556 (Source: Orígenes).

During the project’s presentation within the cycles The Journeys of the Vine and the Wine, the President of the GWTO, José Antonio Vidal, pointed out that “this initiative qualifies as what GWTO defines as a Tourist Route (since it includes more than one country), it boosts public and private collaboration and regards coopetitivity, academic investigation, innovation and sustainability as its essential core. From GWTO, we encourage every country to assist this type of initiatives.

The president of the GWTO carried on stating that “in these current particularly difficult times, it is necessary to redefine concepts in regards to Tourism and Wine Tourism, aimed at satisfying the new demands marked by the sanitation safety:

  1. Public-private, public-public and private-private cooperation is more essential than ever, and
  2. Companies that have not done it yet, must redefine themselves towards an inclusive and sustainable approach.
  3. We all have to work on our reliability in orderto maintain ourselves within the buying decision scope of consumers.

There is a wide opportunity window linked to the pluses that a comprehensive and transversal sector such as Wine Tourism offers. It implies innovative strategies, and this Tourist Route includes them.

In the face of the current complex situation, if the aim is ensuring Wine Tourism in the markets by developing the socio-economical environment at destinations, ADDING to the effort is necessary, nurturing the commitment to unity.

Entrepreneurs must work on their individual and creative projects, but while being aware of the fact that they also have to work together within their sector in order to strengthen the unique qualities of their destinations.

Coopetitivity (competing with a cooperative spirit) will teach us how to adapt ourselves to the new situation: let us become the BIG FAMILY OF THE GLOBAL WINE TOURISM, all agents working united and co-ordinately as in the GWTO.

No wine tourist experience -and, practically, any other- can be understood without its complementary gastronomy as an instrument for the social and local development

Wine Tourism sector has to incorporate it into its offer, not only as part of the integrated service, but during the wine tasting at the wineries, harmonizing them with simple gastronomic Km 0 proposals. 

At GWTO we consider that the time is ideal to take actions towards broadening up the horizons of a responsible, supportive and sustainable global Wine Tourism.

The leadership in sustainability takes in an inclusive and supportive Governance Model that gives prominence to ‘Knowledge Management’ applied to the Investigation for the Training in Sustainability via GWTO Academy, which acts as the headquarters and the voice of the Wine Tourism know-how. It features 50 authorities from the most prestigious universities and Business Schools in 24 countries, specialized in the investigation of Tourist Intelligence, in Wine Tourism Management, Gastronomic Tourism and leading the education in Agricultural and Wine tourism.

Because of and for this purpose, the GWTO has been created: probably the most inclusive and supportive touristic project that has ever been proposed”.