presentacion cumbre omet en fitur 2024

Global Summit on Responsible EnoTourism: EnoTourism faces its greatest challenge / Cumbre Global del EnoTurismo Responsable: el EnoTurismo ante su mayor reto

ENG / ESP
Press Release.

Madrid -. The Global Wine Tourism Organization (GWTO), in collaboration with the Ministry of Tourism of Uruguay, unveiled the Global Summit on Responsible EnoTourism during FITUR. This Summit is scheduled to take place at the Enjoy Hotel in Punta del Este from March 19 to 21, 2024.

GWTO, the only global entity specializing in EnoTourism, is keenly aware of the environmental impact caused by travel and visits to wine producing regions. In response, GWTO is spearheading an event that embraces a comprehensive approach to commitment, focusing on responsible practices centered around environmental conservation, preservation of cultural and natural heritage, and support for local economies.

The challenge lies in the innovative capabilities of businesses as they strive for a satisfying customer experience and the adaptability of public institutions to meet the new demands of global markets: Responsibility.

“This implies making conscious decisions before, during, and after the journey. It requires a collective effort from travelers, local communities, governments, and the tourism industry. GWTO is dedicated to the responsible socioeconomic development of wine regions through tourism. The Summit will put Uruguay on the map of global EnoTourism,” said José Antonio Vidal, GWTO Founder President CEO.

This event will be the most significant international gathering on EnoTourism ever organized, encompassing the four major areas of MICE: Business Meetings B2B and Incentives, Academic Congress, and Exhibition space.

It represents a unique opportunity for positioning wine destinations. It will serve as an ideal platform for creating synergies among professionals and entrepreneurs in the global industry, suppliers, intermediaries, and end consumers.

On behalf of the Ministry of Tourism, Minister Tabaré Viera and its Director General Roque Baudian, agreed on the suitability of Uruguay to host the Responsible EnoTourism Summit, given the Government’s commitment in this area as stated in its slogan ‘Uruguay Natural’.

According to Arnaldo Nardone, Director of GWTO MICE, “EnoTourism in Uruguay is in an emerging phase,” emphasizing the importance of organizing an event that allows for the “take-off of the sector” with training and resources to enhance the country’s offerings, showcasing great potential for this category of tourism.

Distinguished international authorities in the field and managers of EnoTourism establishments and destinations will respectively present their expertise in the implementation of Strategic Plans and their Success Stories, using formats such as executive-style TED Talks and roundtable discussions. The Summit will recognize and award the best practices in Responsible EnoTourism.

“The responsible EnTourism segment is one of the fastest growing tourism segments worldwide due, on the one hand, to its development in open spaces of nature and, on the other hand, to the increase of young people committed to responsibility and interested in having a good time in wine destinations”, appointed Pablo Singerman, GWTO Vice President for LatAm region.

GWTO’s Summits will adopt a rotating venue approach, aligning with the strategic planning of its MICE (Meetings, Incentives, Conferences, and Exhibitions) division as part of a comprehensive offering of events in various formats available to EnoTourism destinations worldwide.

GWTO and GWTO Academy together constitute a global network of entrepreneurial and knowledge-sharing entities in EnoTourism. This network is comprised of public entities, associations, establishments located in wine regions, and academic institutions. The overarching goal is to promote the responsible socioeconomic development of wine regions through tourism. This is achieved through (i) strategic plans for the creation of EnoTourism destination brands and positioning in global markets, (ii) educational programs offered by GWTO Academy in collaboration with academic institutions, (iii) promotion through GWTO MICE, (iv) commercialization on the EnoWineClub.com reservation platform, and (v) the GWTO International Certification in Quality and Sustainable EnoTourism for destinations and establishments, aimed at enhancing customer experience satisfaction.

More information about the Summit can be found at: https://cumbrenoturismo2024.org/ / [email protected]

presentacion cumbre omet en fitur 2024p
Roque Baudian, DG de Turismo del Uruguay; José Carlos Santiago, Consejero OMET; Pablo Singerman, Vicepresidente OMET LatAm; Tabaré Viera, Ministro de Turismo del Uruguay; Rafael Ansón; Presidente de Honor OMET; José Antonio Vidal, Fundador Presidente OMET

CUMBRE GLOBAL DEL ENOTURISMO RESPONSABLE: EL ENOTURISMO ANTE SU MAYOR RETO

Nota de Prensa
Madrid, 26 de enero de 2024

La Organización Mundial del EnoTurismo OMET, junto al Ministerio de Turismo de Uruguay, presentaron en el marco de FITUR la Cumbre Global del Enoturismo Responsable, que tendrá lugar en Punta del Este, del 19 al 21 de marzo de 2024 en el hotel Enjoy.

OMET -única entidad global especializada en enoturismo-, consciente del impacto ambiental que generan los desplazamientos y visitas a enclaves enoturísticos, promueve la organización de un evento capaz de adoptar un enfoque integral de compromiso con las prácticas responsables, centradas en la conservación del medio ambiente, preservación del patrimonio cultural y de naturaleza, y de las economías locales.

El reto está en la capacidad innovadora de las empresas en sus esfuerzos enfocados hacia una experiencia satisfactoria del cliente, y de la capacidad de adaptación de las instituciones públicas a las nuevas exigencias de los mercados globales: la Responsabilidad.

“Ello implica tomar decisiones conscientes, antes, durante y después del viaje. Y requiere un esfuerzo colectivo de los viajeros, de las comunidades locales, de los gobiernos y de la industria turística. OMET trabaja para el desarrollo socio-económico responsable de las regiones vinícolas a través del turismo. La Cumbre pondrá a Uruguay en el mapa del enoturismo mundial”, José Antonio Vidal, fundador y presidente CEO de OMET.

Se trata del evento internacional más importante sobre enoturismo hasta ahora organizado, por la concurrencia de las cuatro grandes áreas del MICE -Reuniones de negocios B2B e Incentivos, Congreso académico y espacio Expositivo-, suponiendo una oportunidad única para el posicionamiento de los destinos vinícolas.

Será una instancia ideal para generar sinergias entre los profesionales y empresarios de la industria a nivel mundial, proveedores, intermediarios y consumidores finales.

Por parte del Ministerio de Turismo, el Ministro Tabaré Viera y su Director General Roque Baudian, coincidieron en la idoneidad de Uruguay como sede de la Cumbre de Enoturismo Responsable, dado el compromiso del Gobierno en esta materia, como reza su slogan ‘Uruguay Natural’.

Según Arnaldo Nardone, director de OMET MICE, “en Uruguay el enoturismo está en fase emergente”, por lo que remarca la importancia de organizar un evento que permita “el despegue del sector”, con capacitaciones e insumos para mejorar la oferta en el país, con un gran potencial para esta categoría de turismo.

Destacadas autoridades internacionales en la materia y gerentes de establecimientos y destinos enoturísticos, presentarán respectivamente -en formatos eminentemente ejecutivos Ted Talks y mesas redondas-, su expertise en la implementación de Planes Estratégicos y sus Casos de Éxito, premiando las mejores prácticas en Enoturismo Responsable.

“El segmento del enoturismo responsable es uno de los turismos que más está creciendo en todo el mundo debido, por un lado, a su desarrollo en espacios abiertos de naturaleza y, por otro, al aumento de jóvenes comprometidos con la responsabilidad e interesados en pasarlo bien en los destinos vinícolas”, Pablo Singerman, vicepresidente de OMET para LatAm.

Las Cumbres de OMET tendrán carácter rotatorio en sus sedes, encuadrándose en la planificación de su área MICE como parte de toda una propuesta de eventos en diferentes formatos que se pone a disposición de los destinos EnoTurísticos de todo el mundo.

OMET y OMET Academy conforman la red global de emprendimiento y conocimiento enoturísticos, integrada por entes públicos, asociaciones, establecimientos ubicados en destinos vinícolas, y por instituciones académicas, con el propósito de favorecer el desarrollo socio-económico responsable de las regiones vinícolas a través del turismo, mediante (i) planes estratégicos para la creación de sus marcas-destino enoturístico y su posicionamiento en los mercados globales, (ii) la propuesta de OMET Academy por un modelo de Gobernanza Responsable y sus programas formativos propios y en colaboración con entidades académicas, (iii) la promoción a través de la organización de eventos por OMET MICE, (iv) la comercialización en la plataforma de reservas EnoWineClub.com y (v) la Certificación Internacional OMET en Calidad y Sostenibilidad EnoTurística de destinos y establecimientos, orientada a la satisfacción de la experiencia del cliente.

Más información sobre la Cumbre en: https://cumbrenoturismo2024.org/ / [email protected]

uruguayfiexpo 2023

1st  GWTO Global Summit of Responsible Enotourism was presented at the FIEXPO Latam

Being the GWTO’s main objectives to promote the socio-economic development of wine destinations and positioning their brands in global markets, the 1st  GWTO Global Summit of Responsible Enotourism was presented at the FIEXPO LATAM in Panama City.

Promoted by GWTO, with the support of the Ministry of Tourism of Uruguay and Maldonado Municipality, and coordinated by Grupo Elis Events, the summit will take place in Punta del Este (Uruguay) between 18th and 20th of March 2024.

The event was attended by the President of GWTO José Antonio Vidal, the Director of GWTO MICE and GWTO Senior Advisor for Uruguay Arnaldo Nardone, the Director of Grupo Elis Events Lourdes Alanis and the Director of the Enjoy Hotel, venue of the Summit, Javier Azcurra.

uruguayfiexpo 2023 2

The first official presentation of the Summit was in FITUR (Madrid), by GWTO’s President José Antonio Vidal, the Minister of Tourism of Uruguay Tabaré Viera, the Honorary President of GWTO Rafael Ansón and the GWTO’s Vice President for Latin-America Pablo Singerman.

The Summit was also presented by its President in May at the 1st Forum of International Wine Tourism Trends in Krasnodar (Russia), and last week at the 13th International Wine Exhibition in Yantai (China).

GWTO Academy and GWTO MICE have chosen the topicof Responsible Wine Tourism (one of the focuses of the GWTO International Wine Tourism Quality Certification), oriented on the responsible good practices: from the event organization itself to the success cases, both destinations and establishments. This focus will be reflected in the exhibitors themselves, in the B2B business area and in the academic congress, with the participation of top international speakers.

This 1st GWTO Summit, which will have rotational nature among its venues, is part of the planning of GWTO MICE area as part of a whole range of events that are available to wine tourism destinations in different formats.

GWTO and its Academy make up the Global Entrepreneurship and Knowledge Network of Wine Tourism integrated by public bodies, associations and establishments located in wine destinations, and academic institutions.

GWTO objective is to promote the socio-economic development of wine culture destinations, through value proposals in the academic, business and public spheres, in order to create and promote the respective wine tourism Destination-Country Brands to position them in global markets, through training programs from GWTO Academy, promotion with GWTO MICE, marketing through GWTO Marketplace ‘www.EnoWineClub.com’  and the GWTO International Wine Tourism Quality Certification of destinations and establishments focused on the satisfaction of the customer’s experience.

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