wine culture

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GWTO Academy in Querétaro (México)

ENG/ESP Press Release/Nota de Prensa.

The Querétaro Wine Cluster organized the Technical Conference on Enotourism and the Querétaro Wine Fair, and IGES University the events for its 25th anniversary and the inauguration of the GWTO Academy representative office.

“Querétaro is the leader in receiving tourists to vineyards with 1 million visitors, mainly domestic due to its proximity to Mexico City”, agree the State Secretary of Tourism Adriana Vega and Gino Parrodi, president of the Querétaro Wine Cluster, while Baja California continues to lead in production and receives tourists mainly from the United States.

In terms of technical knowledge, IGES organized the discussion forum ‘Global Challenges of Enotourism’, and the Cluster organized the Technical Conference on ‘International Positioning of Enotourism Destinations’, presenting the success story of Mendoza (Argentina).

The Cluster and IGES were joined by José Antonio Vidal, Founder and President of the Global Wine Tourism Organization (GWTO), and Gabriel Fidel, Vice-Rector of the National University of Cuyo (Mendoza) and Director of GWTO Academy LatAm.

Both experts emphasize that “to consolidate an enotourism destination, the quality and identity of the wine is a key. Querétaro wines have made significant progress, developing their own characteristics that strengthen their prestige”.

This was evident at the 5th edition of the Querétaro Wine Fair, co-inaugurated by the state and municipal tourism authorities, the Cluster, and GWTO, which welcomed more than 7,500 visitors interested in wine, Querétaro cuisine, and enotourism.

“Querétaro could position itself nationally and internationally by hosting the GWTO Global Summit on Responsible Enotourism, thereby strengthening its cultural identity in Mexican wine and cuisine”. Vidal conveyed this message directly to the state and municipal governments, the Wine Cluster representing the private sector, the university, and Querétaro’s civil society.

Fidel emphasized that “enotourism is much more than just visiting wineries: it is developing the region through its identity. This, together with the cohesion of all the players in the enotourism value chain, is the basis for Mendoza’s growth as a wine tourism destination”.
He also pointed out that “the technological landscape is constantly changing, from websites to augmented and virtual reality applications, and that today’s tourists research and learn about their destinations much more than in previous decades”.

José Antonio Vidal emphasized that “visitors and residents are the central focus of wine tourism, and that all management efforts should be geared toward their respective satisfaction”.
He stressed “the importance for the market of finding guarantees of satisfaction with the experience, such as the OMET-Biosphere International Certificate for Responsible and Sustainable Destinations and Establishments over time”.

Olivia González, IGES University Founder and Rector, reaffirmed its commitment to training global leaders in gastronomy, tourism, and oenology, strengthening its international ties with GWTO Academy.

Vidal informed about “the IGES- GWTO Academy collaboration plan will promote the development of high-level professional talent with an international outlook, management and intercultural communication skills, international cooperation and exchanges, and will also contribute significant strategic significance and practical value to improving the quality and standards of wine tourism in the country”.

“The GWTO Academy representative office in Querétaro will promote the deep integration of wine culture with Querétaro tourism internationally, facilitating learning opportunities for managers, teachers, students, and professionals, and providing high-level talent with an international vision for the enotourism industry in Querétaro”, Olivia González appointed.

GWTO Academy’s international teaching team is made up of highly qualified experts with significant professional and academic backgrounds: enotourism destination managers; enotourism managers in wineries, hotels, and museums; tour operators, travel agencies, OTAs; tourism and enotourism guides; consultants and advisors, etc.

ESP

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Olivia González (IGES Universidad)

OMET Academy en Querétaro (México)

El Clúster Vitivinícola de Querétaro organizó la Jornada Técnica sobre Enoturismo y la Feria del Vino queretano, e IGES Universidad los actos de su 25º Aniversario y la inauguración de la oficina de representación de OMET Academy en IGES.

“Querétaro es líder en la recepción de turistas para viñedos con 1 millón de visitantes, principalmente nacionales y procedentes de CDMX por su cercanía“, coinciden la Secretaria de Turismo del Estado, Adriana Vega, y Gino Parrodi, presidente del Clúster Vitivinícola de Querétaro, mientras que Baja California continúa como líder en producción y recibe turistas provenientes fundamentalmente de Estados Unidos.

En lo que a conocimiento técnico se refiere, IGES organizó el Conversatorio ‘Desafíos Globales del Enoturismo’, y el Clúster la Jornada Técnica sobre ‘Posicionamiento internacional de los destinos enoturísticos’, presentándose el caso de éxito de Mendoza (Argentina).

El Clúster e IGES contaron con la intervención de José Antonio Vidal, Fundador Presidente de la Organización Mundial del EnoTurismo OMET (Global Wine Tourism Organization GWTO), y de Gabriel Fidel, Vicerrector de la Universidad Nacional de Cuyo (Mendoza) y Director de OMET Academy LatAm.

Ambos expertos subrayan que “para consolidar un destino enoturístico, la calidad e identidad del vino es clave. Los vinos de Querétaro han experimentado un avance significativo, desarrollando características propias que fortalecen su prestigio”.

Así quedó patente en la 5ª edición de la Feria del Vino queretano, co-inaugurada por las autoridades de Turismo del Estado y de la Municipalidad, por el Clúster y por OMET, recibiendo más de 7.500 visitantes interesados en el vino, la cocina queretana y el enoturismo.

“Querétaro podría posicionarse nacional e internacionalmente siendo sede de la Cumbre Mundial OMET del Enoturismo Responsable, fortaleciendo así su identidad cultural del vino y de la cocina mexicanos”. Vidal transmitió este mensaje directo a los gobiernos estatal y municipal, al Clúster Vitivinícola representante del sector privado, a la universidad y a la sociedad civil queretana.

Fidel destacó que “el enoturismo es mucho más que la visita a bodegas: es desarrollo del territorio a través de su identidad. Esto, junto a la cohesión de todos los actores de la cadena de valor enoturística, son la base del crecimiento de Mendoza como destino enoturístico”.
También precisó que “el patrón tecnológico está en constante cambio, desde páginas web hasta aplicaciones de realidad aumentada y virtual, y que los turistas actuales investigan y conocen sus destinos mucho más que en décadas anteriores”.

José Antonio Vidal resaltó “que son los visitantes y los residentes los ejes centrales del enoturismo, y que toda gestión debe orientarse hacia sus satisfacciones respectivas”.
Enfatizó sobre “la importancia para el mercado de encontrar señales garantistas de satisfacción de la experiencia como es el Certificado Internacional OMET-Biosphere de Destinos y Establecimientos Responsables y sostenibles en el tiempo”.

Olivia González, Fundadora y Rectora de IGES Universidad, reafirmó su compromiso con la formación de líderes globales en gastronomía, turismo y enología, fortaleciendo el vínculo internacional con OMET Academy.

Vidal informó que “el plan de colaboración IGES-OMET Academy favorecerá el desarrollo de talentos profesionales de alto nivel con visión internacional, con habilidades de gestión y de comunicación intercultural, la cooperación y los intercambios internacionales, así como aportará un importante significado estratégico y valor práctico para mejorar la calidad y los estándares del enoturismo del país”.

“La oficina de representación de OMET Academy en Querétaro promoverá internacionalmente la profunda integración de la cultura del vino con el turismo queretano, facilitando oportunidades de aprendizaje para directivos, profesores, estudiantes y profesionales, proporcionando talento de alto nivel con visión internacional para la industria enoturística de Querétaro”, señaló Olivia González.

El equipo docente internacional de OMET Academy está formado por expertos altamente cualificados, con una importante trayectoria profesional y académica: Gestores de destinos de Enoturismo; Gestores de Enoturismo en bodegas, hoteles y museos; Tour operadores, agencias de viajes, OTAs; Guías de Turismo y Enoturismo; Consultores y asesores, etc.

The longest route in the world: Global Wine Tourism Organization

The world’s longest wine tourist route

Wine tourism in its purest form

Argentina’s Inprotur, Chile’s Sernatur and the Global Wine Tourism Organization (GWTO) promote, support and publicize the creation of The World’s Longest Wine Tourist Route (1,300 km of wine culture), favouring the twinning between the Chilean and Argentinian Regions of Coquimbo, San Juan, La Rioja, Catamarca and Santiago del Estero.

Argentina and Chile, as wine tourism destinations, feature over 250 and 130 wineries that receive visitors, respectively.

The Tourist Route re-enacts the journey made by conquistadors and missionaries, who, after founding La Serena -the first coastal city in Chile- projected the bi-oceanic union and crossed the Andes to establish the oldest settlement in Argentina, Santiago del Estero. Subsequently, they would use the same road to introduce the first grapevine stumps, hence consolidating the base for the wine culture in both countries and in all of the Southern Cone between 1553 and 1556 (Source: Orígenes).

During the project’s presentation within the cycles The Journeys of the Vine and the Wine, the President of the GWTO, José Antonio Vidal, pointed out that “this initiative qualifies as what GWTO defines as a Tourist Route (since it includes more than one country), it boosts public and private collaboration and regards coopetitivity, academic investigation, innovation and sustainability as its essential core. From GWTO, we encourage every country to assist this type of initiatives.

The president of the GWTO carried on stating that “in these current particularly difficult times, it is necessary to redefine concepts in regards to Tourism and Wine Tourism, aimed at satisfying the new demands marked by the sanitation safety:

  1. Public-private, public-public and private-private cooperation is more essential than ever, and
  2. Companies that have not done it yet, must redefine themselves towards an inclusive and sustainable approach.
  3. We all have to work on our reliability in orderto maintain ourselves within the buying decision scope of consumers.

There is a wide opportunity window linked to the pluses that a comprehensive and transversal sector such as Wine Tourism offers. It implies innovative strategies, and this Tourist Route includes them.

In the face of the current complex situation, if the aim is ensuring Wine Tourism in the markets by developing the socio-economical environment at destinations, ADDING to the effort is necessary, nurturing the commitment to unity.

Entrepreneurs must work on their individual and creative projects, but while being aware of the fact that they also have to work together within their sector in order to strengthen the unique qualities of their destinations.

Coopetitivity (competing with a cooperative spirit) will teach us how to adapt ourselves to the new situation: let us become the BIG FAMILY OF THE GLOBAL WINE TOURISM, all agents working united and co-ordinately as in the GWTO.

No wine tourist experience -and, practically, any other- can be understood without its complementary gastronomy as an instrument for the social and local development

Wine Tourism sector has to incorporate it into its offer, not only as part of the integrated service, but during the wine tasting at the wineries, harmonizing them with simple gastronomic Km 0 proposals. 

At GWTO we consider that the time is ideal to take actions towards broadening up the horizons of a responsible, supportive and sustainable global Wine Tourism.

The leadership in sustainability takes in an inclusive and supportive Governance Model that gives prominence to ‘Knowledge Management’ applied to the Investigation for the Training in Sustainability via GWTO Academy, which acts as the headquarters and the voice of the Wine Tourism know-how. It features 50 authorities from the most prestigious universities and Business Schools in 24 countries, specialized in the investigation of Tourist Intelligence, in Wine Tourism Management, Gastronomic Tourism and leading the education in Agricultural and Wine tourism.

Because of and for this purpose, the GWTO has been created: probably the most inclusive and supportive touristic project that has ever been proposed”.

Global Wine Tourism Organization invited to the International Wine Culture and Tourism Festival in China

GWTO invited to the International Wine Culture and Tourism Festival in China

On 26 September, the launch ceremony of the China (Ningxia) International Wine Culture and Tourism Festival, with the theme of “Meet Ningxia Chuan – Taste Helan Mountain”, was held in He Dong Wine Town, Shizuishan City, Ningxia. The conference aims to provide the biggest stage, the best booth and the best platform for the exchange and cooperation of the wine culture and tourism sector at home and abroad. 

Representatives of the Global Wine Tourism Organization (GWTO) in China, relevant ministries and commissions, provincial and regional cultural and tourism departments, experts from the wine, culture and tourism industries at home and abroad, and representatives of private companies witnessed the awards ceremony of Ningxia as a “global wine tourism destination”.

General Secretary Xi Jinping pointed out during his visit to Ningxia that the Ningxia wine industry is a microcosm of the development of China’s wine industry and it will be a world beater. Ningxia has a long history of grape growing and is renowned for its wine. The eastern foothills of the Helan Mountains are recognised as a prime wine grape production zone, with sufficient light, little precipitation, large temperature differences and low humidity, and the excellent terroir and climate have created the unique qualities of Ningxia wine, including sweetness and balance, rich aroma and a long aftertaste. 

In his speech, Lai Jiao said that the Party Committee and the government of the autonomous region have implemented the new development concept and included both wine and cultural tourism in the nine key industries of the autonomous region, as an important grasp of the initiative to integrate into the new development pattern, focusing on promoting the integrated high-quality development of wine and cultural tourism and accelerating the construction of wine tourism destinations. Relying on cultural and tourism resources, we will cultivate a new connotation of wine culture, tell the story of wine, disseminate the terroir culture of the region, “shape” and “give soul” to wine, so that wine will not only have a single look but many aspects that go beyond the wine. 

GWTO Founder President and CEO, José Antonio Vidal stated, “Innovation is the bridge to the future of Wine Tourism and the challenge is to achieve joint action from all the wine tourism stakeholders who share the goal of world leadership in this important sector as wine tourism is. For the Province of Ningxia, the objective should be promoting the international recognition of Ningxia Brand as a world-class wine tourism destination, by positioning Ningxia wine-agri-tourism destinations in global markets, through their presence in all the events (domestic and international) organized by GWTO or in which GWTO participates. In this sense I extend a formal invitation to Ningxia to participate in the GWTOtalks to discuss “hot topics” on wine tourism, matching governments and private sector. Recently, the Minister of Tourism and Sports of Argentina, the Director General of Tourism Policy of Greece, the President of Tourism of Portugal and the Vice-minister of Tourism of Uruguay participated in different sessions and we had great outcomes”.

GWTO Senior Advisor Carlos Vogeler said in his online speech that the Global Wine Tourism Organization highly recommended Ningxia as a quality wine tourism destination and that Ningxia’s initiatives to promote the integration of the cultural and tourism industries have contributed to the wine industry becoming an important pillar in attracting tourists, contributing to the development of wine tourism and making China one of the most attractive upcoming destinations for wine travel experiences in the international market.

During the China (Ningxia) International Wine Culture and Tourism Festival, a series of cultural and tourism events were held, including the Wine Tourism Destination Industry Integration Development Forum, the Winery Leisure Tourism Promotion Conference, the promotion of wine culture and tourism resources in the eastern Helan Mountains.

ABOUT GWTO

Global network of entrepreneurship and knowledge, made up of entities from the entire agritourism value chain (public, private located in wine destinations and academic sectors), understanding the term ‘wine’ in its broadest sense, with the aim of contributing to social development -economic of the destinations and their residents, in accordance with value proposals demanded by their associates and aligned with the Global Code of Ethics for Tourism and with the Sustainable Development Goals of the 2030 Agenda, both from the United Nations.

More information: [email protected]
Follow us on Twitter: @gwto_omet  @gwto_academy

The Georgian EnoTourism Association (GETA) and Caucasus Int’l University join GWTO

With many centuries of experience in the field of winemaking, Georgia considers wine tourism as a source of revitalization.

To advance and move forward into a management and development stage, the Georgian EnoTourism Association (Geta) and its associate, the Caucasus International University (CIU), have formalized their membership to the Global Wine Tourism Organization (GWTO).

“Working together with GWTO is a great opportunity to promote the development of wine tourism in Georgia, actively contribute to the success of family wineries and their products, increase educational activities and, most importantly, to carry Georgia’s name as one of the best destinations for wine tourism in the international arena”, says the founder and member of the Geta Board of Directors, Kety Gorgiladze.

On August 5, the Rector of CIU, Kakhaber Kordzaia, and the founder of Geta, Keti Gorgiladze, held a meeting with the President of GWTO José Antonio Vidal, and the Senior Advisor, Carlos Vogeler, during which various areas of cooperation with GWTO and with the GWTO Academy were discussed.

Geta and GWTO thank the Ambassador of Georgia in Spain, H.E. Mr. Ilia Giorgadze for his collaboration, as well as the gastronomic writer and editor Federico Oldenburg, for his mediation.

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