Fields of action (Value proposition)

Institutional Development

  • Promote collaboration between governmental administrations, institutions, universities and private stakeholders, transferring technical knowledge and developing a business network through the GWTO Academy.
  • Enhance collaboration among public bodies, academic institutions and private companies through knowledge sharing and best practices.
  • Highlight the educational system, projects and curricula of member countries.
  • Study, promote, develop, and assist in establishing models of best practices and inclusive governance and business initiatives for tourism destinations.


  • Preparation of academic reports on comparative wine tourism in collaboration with prestigious universities.
  • Leadership in cooperative research projects: product and service development, innovation and strategies.
  • Study and validate international experience in wine tourism, including data analytics and the publication of case studies, books and other scientific material.
  • Create the GWTO’s Quality Seal, a certificate of excellence that guarantees the highest quality standards, distinguishing wine destinations, private companies and academic institutions in their marketing strategies.
  • Research market intelligence through the GWTO’s Economic Monitor, focusing on the evolution of international markets, including trends, forecasting and economic impact.


  • Co-creation and development of a comprehensive wine tourism training program through international alliances with Academic Members of GWTO.

Academic Business

  • National and international collaboration in the design and development of proposals to promote the academic institutions’ members.
  • Presence at leading events, fairs and national and international forums (tourism, wine and gastronomy).
  • Promote networking through the organisation and participation in global, national and local events such as conferences, congresses, seminars, symposiums and forums.
  • Offer assistance in the digital transformation of member companies and organisations, and attract foreign investments for these purposes.
  • Source of knowledge of the GWTO Annual Awards Gala.
  • Address issues and provide solutions through theoretical and applied research, market intelligence, education, training, information and innovation.
  • FAM Trips among destination members.
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