GWTO Academy
The research-for-education arm of GWTO — a global learning network co-built with leading universities, translating field experience into a comprehensive training programme on Responsible RSS Wine & Food Tourism Management.
Comprehensive curriculum
Modular RSS programme for wineries, destination managers, guides and authorities.
Local delivery, global standard
Each Academy adapts to its country while teaching the same governance framework.
Research for education
Curriculum informed by certification, summit insights and the Economic Monitor.
Cross-region exchange
Faculty, students and case studies move between Academies on three continents.
Concept · Commitments · Structure
Three views of the Academy network — what it is, what every partner commits to, and how the federation is organised across regions.
GWTO Academy · Concept
GWTO Academy is the research-for-education arm of GWTO — a global learning network co-built with leading universities. It translates field experience and academic research into a comprehensive training programme on Responsible RSS Wine & Food Tourism Management, delivered locally by partner institutions.
Comprehensive curriculum
A modular programme aimed at wineries, destination managers, tour guides, and tourism authorities.
Local delivery, global standard
Each Academy adapts to its country's context while teaching the same RSS Governance framework worldwide.
Field-tested methodology
Curriculum is informed by GWTO's certification work, summit insights, and the Economic Monitor.
Curriculum
A modular programme delivered in partnership with local academic institutions.
09
Areas
26
Courses
I am a…
Area 01
Roots of the enotourism experience.
Culture & Gastronomy — the commitment to Responsible EnoTourism
Introduction to EnoTourism — history, conceptualization & impact on territorial development
Area 02
Operating the destination.
Responsible EnoTourism as a business model
Management & administration of Responsible EnoTourism
Planning through Service Design methodology
Area 03
Reaching the right traveller.
Introduction to EnoTouristic Marketing — harmonising wine & tourism
The Responsible EnoTouristic Marketing Plan
Turning products into experiences
Design of Responsible EnoTouristic products & pricing — visits, tours, events
Consumer behavior, market segmentation & trade marketing
How to sell wine and tourism through Responsible EnoTourism — customer loyalty
Tourism marketing & distribution
Responsible EnoTouristic merchandising
Area 04
Reach at scale, responsibly.
Digitalization of Responsible EnoTourism companies
SEO, SEM, Big & Small Data, Analytics, Social Media
Area 05
Voice of the brand.
Corporate Communication & Branding 3.0
Corporate image & brand positioning — notoriety, reputation, internal and crisis
Area 06
Memorable, every time.
Guide to Responsible EnoTourism — effective communication
Customer satisfaction during visits
Service quality metrics
Area 07
From launch to loyalty.
Strategies for the promotion of Responsible EnoTouristic companies
Strategies for the promotion of Responsible Touristic destinations
Area 08
The economic engine.
Key concepts for managing Responsible EnoTourism as an economic activity
Area 09
The leaders behind the wine.
Team management
Strategic negotiation
Executive competencies — emotional intelligence, leadership, networking
Audiences
Wineries & companiesEnoTouristic entitiesEnoTouristic destinationsCompaniesTour GuidesGlobal Footprint
Official GWTO & OMET Academy plaques, hosted by leading wine regions and universities across three continents.
Ningxia
China
Helan Mountain's East Foothill Wine Region
Yantai
China
Yantai Wine Region
Querétaro
Mexico
IGES Universidad
Mendoza
Argentina
Universidad Nacional de Cuyo
Córdoba
Argentina
Universidad Nacional Villa María
Host an Academy
Universities, research centres and training bodies join GWTO Academy by co-delivering the RSS Management programme — or by establishing a physical Academy node in their country.
