GWTO
Objectives

PRIVILEGES & BENEFITS: VALUE PROPOSITION

a) GOVERNMENTS (public sector) 

  • Promote alliances for wine tourism within member states and local governments.
  • Meaningful and valuable mediator in influence, negotiations and decision making with national and regional governments, international organizations and territorial entities.
  • Enhance collaboration among public bodies, academic institutions and private companies through knowledge sharing and best practices.
  • Contribute to the awareness and positioning of wine tourism in the global markets, explaining its benefits in terms of contribution to the local economies.
  • Inspire and provide actions for ‘new’ means of wine tourism development, bringing accessible, responsible and responsive processes and services within inclusive governance designed to involve the local communities.
  • National and international collaboration in the design and development of proposals for the branding and promotion of the Country-Brand of the Member States, regions and destinations.
  • Access to GWTO’s Global Wine Tourism Economic Monitor. A market intelligence tool that analyses the evolution of international markets, including trends, forecasting and economic impact.                                   
  • Application to GWTO’s Quality Seal, a certificate of excellence that guarantees the highest quality standards to distinguish wine destinations in their marketing strategies.
  • Provide highly specialised consulting services in various areas, such as product development and competitiveness, strategic planning, marketing, etc.

b) BUSINESSES (private sector)

MANAGEMET AREA:

  • Serve as a meaningful and valuable mediator in influence, negotiations and decision making with national, regional and local governments, international organizations and territorial entities.
  • Prescriber in the creation of National Wine Tourism Associations in the Member countries.
  • Contribute to the knowledge and positioning of wine tourism in global markets, in terms of contribution of benefits to local economies.
  • Access to GWTO’s Global Wine Tourism Economic Monitor. A market intelligence tool that analyses the evolution of international markets, including trends, forecasting and economic impact.                                       
  • A powerful communication channel between members, companies, public administrations, research and knowledge centres to reach consensus and share results.
  • Provide highly specialised consulting services in various areas, such as product development and competitiveness, strategic planning, marketing, etc.

PROMOTION:

  • Collaboration in the design and development of proposals for the promotion of companies’ brands and their eno, agro and gastrotourism products and services.
  • Promote networking through the organization and participation in global, national and local events such as conferences, congresses, seminars, symposiums and forums.
  • Active participation in promoting the benefits of wine tourism at leading events, fairs and national and international forums (tourism, wine and gastronomy).
  • FAM Trips for tourism professionals, media, etc., to raise awareness and promote the interest in wine tourism.

COMMERCIALIZATION:

  • Application to GWTO’s Quality Seal, a certificate of excellence that guarantees the highest quality standards to distinguish wine destinations in their marketing strategies.
  • Establish agreements with tourism intermediaries to coordinate the creation of a marketplace to assist members with expanding their businesses in the domestic and global markets.

RESEARCH and EDUCATION (see GWTO Academy)