Greek Tourism and GWTO joint strategy on wine tourism

The Ministry of Tourism of Greece has selected the Global Wine Tourism Organization (GWTO) to open the ‘Wine Tourism Conference: Strategies and prospects in the post-Covid era’, to be held in the conference centre of Santo Wines, in Santorini, July 5th and 6th.

The Minister of Tourism of Greece, Jaris Theocharis, and thePresident of GWTO, José Antonio Vidal, are mutually delighted in cooperate in the socio-economic development of the greek wine tourist destinations.

International Tourism in Greece accounts for over seven million annual tourists (before the pandemic), 20% of GDP and 25 % of employment. The country opened borders to health qualified international tourists on May 14th.

In the presentation of the campaign All you want is Greece, Minister Theocharis declared: “It is our responsibility to recover tourism as soon as possible and in a sustainable manner” to ensure the promotion of alternative Tourism “through the creation of products which attract outbound markets and collaborating with private sector associations to promote and improve the country brand”. This should be a collective effort of all the stakeholders of the tourism sector in Greece.

“Having Santorini as the starting point of two-day event devoted to wine tourism, the Ministry of Tourism launches a journey for the promotion of wine tourism throughout Greece”, said the Deputy Minister of Tourism Sofia Zacharaki and responsible for the organization of this event.

“Wine Tourism is a priority in the agenda of the Ministry of Tourism of Greece, as shown in our participation in the open days initiatives of the wineries” declared Panagiota Dionysopoulou, Director General of Tourism Policy, during her intervention in the GWTO talks session, together with the Minister of Tourism of Argentina, Matías Lammens.

The Greek Ministry of Tourism and the Greek National Tourist Organization (GNTO) were jointly awarded the “World’s Leading Tourist Board” by World Travel Awards (WTA) in 2020, recognising the “hard work and methodical efforts, the care for health and safety carried out to millions of tourists who were hosted in Greece.”

The Global Wine Tourism Organization brings together public and private sectors in addition to academic institutions to contribute to the socio-economic development of Wine Tourism destinations through a model of inclusive governance and ensuring sustainability aligned with the Sustainable Development Goals of the United Nations 2030 agenda.

dir.com@gwto.org

Follow us on Twitter: @gwto_omet @gwto_academy