The first experience in Puglia for José Antonio Vidal (OMET President), where he had the opportunity to participate in a journey along almost the entire region to discover some excellent food and wine experiences having the opportunity to know its history, culture, tradition and simplicity of the genuine products of this land of the sun, taking an active part in all activities: picked tomatoes, strawberries and zucchini in a farm in Manduria run by a typical apulian family; visited the olive oil mills (frontoi) typical of Gallipoli area; has tasted the wines of the best wineries that produce Primitivo and Negramaro inside some exclusive Masserie, only to name a few. And to get even more into connection with the locals, José Antonio participated in a lab-cooking class to create the famous orecchiette, one of the symbolic products of the region.
During the live event at Oasi Quattro Colonne (Santa Maria al Bagno, Lecce) -the first in attendance after almost two years!-, José Antonio presented GWTO to Puglia, the Global Wine Tourism Organization, in order to give its support to all companies and local actors who want to enter into a new vision of Wine Tourism: “Smart tourist destinations cannot exist without taking account of the sustainability and inclusiveness, not only as distinctive factors, but also as fundamental principles of the company’s philosophy and daily practice. Now the capital relational takes on value over any other capital, ways of relating and uniting to be successful: working together within the industry to strengthen quality and support the sale of local and fresh products and season to reactivate consumption and economy, supporting the entrepreneurial fabric “closer”, said the GWTO president.
In addition to interactive workshops and show cookings that have delighted all guests, high-level speakers have followed each other in the thematic panels.
A Global Wine Tourist Business and Knowledge Network -related to wine in its broader sense-, comprising the whole agritourist value chain (from public, private resources located in wine destinations, and academic sectors), to contribute to the social-economic development of wine tourism destinations, as part of an inclusive and supportive governance framework based on the United Nations 2030 Agenda for Sustainable Development Goals.
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