The first one-week experience in Puglia for José Antonio Vidal (OMET President), where he had the opportunity to participate first of all in three days Hunter Tour (June from 7th to 9th): a journey along almost the entire region to discover some excellent food and wine experiences having the opportunity to know its history, culture, tradition and simplicity of the genuine products of this land of the sun, taking an active part in all activities: picked tomatoes, strawberries and zucchini in a farm in Manduria run by a typical apulian family; visited the olive oil mills (frontoi) typical of Gallipoli area; has tasted the wines of the best wineries that produce Primitivo and Negramaro inside some exclusive Masserie, only to name a few. And to get even more into connection with the locals, José Antonio literally had “dirty hands” participating in a lab-cooking class to create the famous orecchiette, one of the symbolic products of the region.
From 10th to June 12th, instead, there was the live event at Oasi Quattro Colonne inSanta Maria al Bagno (LE), the first in attendance after almost two years! In addition to interactive workshops and show cookings that have delighted all guests, high-level speakers have followed each other in the thematic panels.
On June 11th, José Antonio presented officially to Apulia and Italy the GWTO, the Global Wine Tourism Organization, in order to give its support to all companies and local actors who want to enter into a new vision of Wine Tourism.
And just to go in that direction, to create new alliances and strategies, José Antonio presented the first “players” who will represent GWTO Italy, into the GWTO’s WTDT -Wine Tourism Dream Team-: the storytelling expert Concetta D’Emma in the double role of Head Italian Press&Communication Office and Corporate Social Media Manager, while Paola Puzzovio –iTEG Founder and General Director- has been appointed the first Country Manager for Italy.
“Smart tourist destinations cannot exist without taking account of the sustainability and inclusiveness, not only as distinctive factors, but also as fundamental principles of the company’s philosophy and daily practice. Now the capital relational takes on value over any other capital, ways of relating and uniting to be successful: working together within the industry to strengthen quality and support the sale of local and fresh products and season to reactivate consumption and economy, supporting the entrepreneurial fabric “closer”, said José Antonio.