Carlos Vogeler joins the Global Wine Tourism Organization (GWTO) as Senior Advisor

The former Executive Director of UNWTO (United Nations World Tourism Organization), said to his friends and now new colleagues in his introduction, “I join this great project which is GWTO to work with its exceptional team of people, committed to supporting wine tourism destinations in theirs development and promotion. I share with you all the excitement of this José Antonio Vidal’s initiative and would like to offer my cooperation to your efforts in the achievement of their respective and common objectives, focused on the principal GWTO’s aim: to bring value to our membership”.

With Rafael Ansón (President of Honor), José Antonio Vidal (GWTO Founder and Governing Board’s President CEO) and Coralie Haller (GWTO Academy Director), Carlos Vogeler will coordinate the OMET operations team, made up by Regional Directors, Technical Departments Directors and Business Development.

“We have ahead of us a fascinating and yet challenging task in shaping the Organization. In doing this, we will develop institutional relations with all the stakeholders, including national, regional and local governments, as well as the private sector”, concluded Carlos Vogeler.

For his part, José Antonio Vidal pointed out that “with Carlos Vogeler’s appointment, GWTO has completed its team for each of the key corporate management areas”.

Carlos Vogeler spent the last two years at the Ministry of Tourism in Oman leading the Government’s Tourism Strategy Plan. Until 2018, he held the position of Executive Director at UNWTO, previously as Regional Director for the Americas, and prior to that as its President of the Affiliate Members, when working in the private sector, being Vice President for Western Europe and Institutional Relations Director at Wyndham Worldwide Group, and Deputy General Manager at Pullmantur. He is a tenured professor of Business Economics at the Rey Juan Carlos University of Madrid.


The Global Wine Tourism Organization is an international network of knowledge (GWTO Academy) and entrepreneurism (GWTO Membership), that integrates both the public and private sectors, in order to contribute to the socio-economic development of wine touristic destinations. All the foregoing encompassed within an inclusive, supportive and sustainable governance framework aligned with the United Nations 2030 Agenda for Sustainable Development Goals.